P for Production

We partnered with P for Production on a Sudanese commercial for Safia brand bottled water. A live-action VFX sequence, the advert portrays the cycle of life from birth to childhood, university, career and marriage to a new birth – all underwater. The visual approach was a blend of stylised illustration and dream sequences, with an exceptional challenge found in the need for shooting dry for wet with live-action actors. Working within both creative and time constraints, our small team was able to achieve amazing results for a highly ambitious concept. The commercial is not yet released, but we are able to share a selection of some of our favourite scenes and stills.