In early 2020, we were commissioned by Sublime to create an animated promo film as part of a larger keynote presentation for a conference highlighting the giga-project NEOM, which planned a futuristic city spanning the length of Saudi Arabia, from coast-to-coast.
The film was due to feature across a 35 metre panoramic screen, with a large LED floor leading to the stage, but unfortunately due to the Covid-19 pandemic the conference never took place.
NEOM is intended to be a new vision of what the future can be. It’s an attempt to do something that’s never been done before and it’s coming at a time when the world needs fresh thinking and sustainable solutions. Working with existing archive, we produced a seamless film with dynamic 3D motion graphics to highlight this super structure’s most impressive attributes.