British As Folk
STV
Intro
British As Folk follows comedians Fern Brady, Darren Harriott and Ivo Graham as they discover and interrogate the stereotypes and traditions that make up British life. Along the way, they create a unique and brutally honest guide to the UK. To engage the target audience we combined a range of 2D and 3D animation styles, creating a distinctly youthful and visually diverse title sequence. This treatment style was extended across map graphics and lower thirds.
