Founded by Creative Director Kev McCrae 14 years ago this month, Revenant is looking towards the future, and so today we share our statement on AI.
It pinpoints two fundamental values that have anchored us throughout over a decade’s worth of industry shifts and changes: the craft of our artists and teams, alongside a constant curiosity to seek the best in new technologies. Read the whole statement below:
Our Approach to AI at Revenant
At Revenant, we’ve always been driven by craft, curiosity, and storytelling. As new tools emerge – including AI – we see huge potential to enhance how we work, not replace what makes our work unique.
We believe AI, when used responsibly, can support the creative process: speeding up ideation, removing repetitive tasks, and helping our artists and producers focus on what they do best – creating original, high-quality animation and VFX.
We’re actively exploring AI to:
● Rapidly prototype visual ideas and pitch materials
● Streamline workflows like rotoscoping, clean-up, and tagging
● Assist in scripting, voice tests, and pre-production support
But we’re also clear on what we don’t use it for – we don’t use AI to shortcut the creative process, we don’t lift style or work unethically, and we always put human creativity first.
For us, it’s simple: Craft comes first. AI is here to support it.
We’re committed to staying curious, collaborating openly, and leading with integrity as the creative landscape evolves.
If you’re interested in speaking to the team at Revenant further, reach out to info@revenant.tv, or to Kev McCrae.